Sometimes setting limits can be challenging. There are times when we feel uncomfortable, yet we know that the best thing is to set a limit. We are swayed by concerns of whether setting a limit will compromise a relationship or affect our standing in an organization.
However, when a limit is not set, the emotional consequence can also damage relationships and alliances. There is an underlying coldness or distance that other read from you that makes them uneasy.
Ultimately, we need to communicate our feelings and and values in situations, whether socially or professionally.
One key element is to stay neutral without taking the situation personally. Use all your skills and be effective.